Privacy Policy

What we collect

When you request the free report we collect your first name and email address to send you the report and related emails. You can unsubscribe at any time.

Advertising measurement (Google Ads)

If you arrive from a Google ad, we use the Google Ads tag to measure whether the ad led to a report request. When you reach our thank-you page, Google receives a conversion signal together with the ad click identifier, cookies set by Google, and basic device and page information. This is used only to measure and improve our ads. We do not send your name or email to Google.

For visitors in the European Economic Area, the United Kingdom, Switzerland and Canada (or where location cannot be determined), the Google Ads tag is not loaded and no conversion data is sent.

You can opt out of personalised advertising at Google Ad Settings. Learn how Google uses data at business.safety.google/privacy.

Other tools

We also use Google Tag Manager and Microsoft Clarity to understand how the site is used.